Meta, Google and LinkedIn Ads for service businesses. Explained simply, planned around your clients, and measured in consultations booked.
Every platform works on the same basic idea. You tell it who you want to reach. It finds those people and shows them your ad.
Enquiries, calls or WhatsApp chats
Location, age, interests, searches
A daily or monthly limit you control
In milliseconds, every time someone opens an app
To the right person, at the right moment
Only for views, clicks or leads you get
You win the spot, often at a lower cost
On Instagram, Google or LinkedIn
Curious, not yet convinced
Builds trust, asks for details
Reply within minutes, not days
A real conversation with you
Revenue you can track
Fewer people move through each step. Our job is to make each step stronger, so more of them become clients.
Illustrative example only. Real numbers depend on your industry, offer and budget.
Catches people who already need your service, right now.
Creates demand among people who'd love your work but haven't started looking yet.
Targets people by job title, company and industry. Ideal for B2B and high-value projects.
Ads on Facebook, Instagram and WhatsApp. Great for visual work and building trust.
Ads shown when people search for what you offer. Catches demand at the right moment.
Ads shown to professionals by job title and company. Built for B2B and big-ticket deals.
Bars show a general comparison between platforms. Your audit gives real numbers for your market.
| Industry | Meta Ads | Google Ads | LinkedIn Ads |
|---|---|---|---|
| 🛋️ Interior Design | ●●● | ●●● | ●●● |
| 🏠 Real Estate | ●●● | ●●● | ●●● |
| 🏗️ Construction | ●●● | ●●● | ●●● |
| ☀️ Solar | ●●● | ●●● | ●●● |
| 💡 Home Automation | ●●● | ●●● | ●●● |
| 🏢 B2B / Commercial services | ●●● | ●●● | ●●● |
●●● strong fit · ●●○ good fit · ●○○ situational. A general guide; your audit decides the final mix.
Audience, offer, budget and goals
Ad videos, images and copy that stop the scroll
Campaigns linked to your page and WhatsApp
Different ads and audiences, side by side
Cut what fails, scale what works
It depends on your city, competition and how many clients you want. After your free audit, I recommend a starting budget based on your market. You stay in control and can change it any time.
You pay Meta, Google or LinkedIn directly for ad spend. Our fee covers strategy, ad creation, setup, management and reporting.
Ads usually start bringing enquiries within the first couple of weeks. The first month is for testing and learning; results get stronger and cheaper as we improve what works.
Junk leads usually come from weak targeting, a generic page, or no follow-up. We fix your positioning, page and WhatsApp follow-up first, then filter leads with the right questions so you speak to real prospects.
You need a page that builds trust and captures enquiries. If you don't have one, we build it as part of Launchpad or the Growth Engine landing page.
Book a free ads audit. I'll review what you're doing today and show you the right platform, budget and plan.