Case Study: Dzyne & Dqore Interiors, ₹40 Lakh in 90 Days | Marketing Outlook
Case study · Interior design

₹40 Lakh+ in revenue in 90 days, from a ₹2 Lakh marketing investment

How Dzyne & Dqore Interiors used the Smart Funnel System to attract 90+ high-intent leads and win two premium projects, with marketing costing just 5% of the revenue it brought in.

Dzyne & Dqore Interiors
IndustryInterior design
Timeline90 days
Investment₹2 Lakh marketing
Revenue₹40 Lakh+
Work done
LaunchpadGrowth Engine
₹40L+revenue in 90 days
20×return on marketing
90+high-intent leads
2premium projects won
The headline number

Every ₹1 spent on marketing brought back ₹20

₹0 ₹20L ₹40L ₹2L Marketing invested Project 1 · ₹25L Project 2 · ₹15L ₹40L+ Revenue generated 20×
20×return on marketing investment
₹2Ltotal marketing spend
₹40L+revenue in 90 days
5% marketing cost95% of revenue left for the business
The starting point

Great design work, but no predictable way to win projects

Like most interior studios we work with, the problem wasn't talent. It was the lack of a system to attract and convert the right clients.

🤝

Referral-dependent

New projects came mostly through word of mouth

🎯

Wrong-fit enquiries

Leads that weren't ready or didn't match the budget

🏢

Big-brand competition

Large interior companies outspending smaller studios

⏳

Slow follow-up

Enquiries going cold while the team was busy on sites

🎯 The goal: a steady flow of high-intent homeowners, ready for premium interiors, without overspending on ads.
What we did

The Smart Funnel System, end to end

Phase 1 · Launchpad

Build the system first

A system before any marketing spend
🧭

Positioning

A clear premium message that attracts serious homeowners

🎯

Ideal client (ICP)

Homeowners planning full-home interiors with the right budget

🌐

Website & landing page

Portfolio-led pages built to turn visitors into enquiries

📍

Google Business Profile

Visible and trusted in local searches

📱

Social media launch

Credible profiles showcasing real projects

⚡

WhatsApp & email automation

Instant replies so no enquiry went cold

System
ready
Phase 2 · Growth Engine

Bring the right clients in

90 days · ₹2 Lakh total marketing
🎯

Performance marketing

Targeted ads reaching homeowners ready to start a project

🎬

Founder-led content

The designers on camera, building trust before the first call

📖

Storytelling

Project stories and transformations that sell the outcome

🌱

Lead nurturing

Follow-ups that kept warm leads engaged until they were ready

💬

Meaningful conversations

Consultations focused on high-intent prospects only

From leads to revenue

90+ high-intent leads. Two premium projects.

In interiors, you don't need hundreds of clients. A few high-value projects transform the business, as long as the leads are the right ones.

High-intent leads in 90 days90+
Projects won2
Revenue₹40L+
🎯

High intent, not high volume

Targeting and messaging built to attract homeowners ready to invest.

⚡

Every lead answered fast

Automation meant no enquiry waited while the team was on site.

💎

Premium project value

Two projects averaging ₹20 Lakh each made the whole campaign pay off many times over.

Revenue breakdown

₹40 Lakh from two projects

₹40L+total revenue

Project 1

62.5% of revenue

₹25L

Project 2

37.5% of revenue

₹15L

Total in 90 days

From a ₹2 Lakh marketing investment

₹40L+
The numbers behind the numbers

Why this campaign paid off so well

💰≈ ₹2,200cost per high-intent lead₹2,00,000 ÷ 90+ leads
💎₹20Laverage project value₹40L ÷ 2 projects
📊5%marketing cost vs revenue₹2L ÷ ₹40L
🚀20×return on investment₹40L ÷ ₹2L
The journey

From setup to ₹40 Lakh

🧱
Launchpad

System built

Positioning, website, Google profile, social & automation

🚀
Growth Engine · Month 1

Campaigns live

Ads and content start bringing high-intent enquiries

💬
Months 2–3

Conversations

Nurturing and consultations with qualified homeowners

🎉
Day 90

₹40L+ revenue

90+ leads, two projects signed

Lessons for interior designers

What made this work

01

Quality beats quantity

90 of the right leads are worth more than 900 random ones. In premium interiors, two projects can make your quarter.

02

System before spend

Because Launchpad came first, every rupee of the ₹2 Lakh landed on a page and a follow-up system ready to convert.

03

Marketing is an investment

At 5% of revenue, marketing wasn't a cost. It was the most profitable decision of the quarter.

Could your studio be next?

Book a free audit. I'll show you what a ₹40 Lakh quarter could look like for your interior business, and what it would take to get there.