An independent, 100% vegetarian Italian trattoria with award-winning sourdough pizza. We built the digital foundation, then used video-first Meta Ads to put their story in front of millions, turning awareness into footfall and online orders.
A single-outlet restaurant budget, stretched to reach millions. Here's what each rupee did.
How attention narrowed from "saw it" to "actually watched it", the people most likely to come in or order.
Bar lengths on a log scale so all four stages are visible. 15-second views derived from spend ÷ cost per 15-second view.
Nobody orders the first time they see a pizza ad. They order when they're hungry and your name is the one they remember.
Average ad exposures per person reached (21.5M ÷ 3.78M)
"Oh, a new pizza place in Jayanagar."
"That sourdough pizza looks amazing. Award-winning too."
"Let's go there this weekend" or "Let's order tonight."
watched at least 3 seconds of a video
turned into a 3-second view (hook rate)
kept watching to 15 seconds
Highest-volume bidding let Meta find the most people at the lowest cost for a local restaurant budget.
Each pair of bars is on its own scale. All figures from Meta Ads Manager, campaign to date (total spend ₹67,193).
Short, appetising reels built around what makes the trattoria special: 72-hour sourdough, wood-fired pizza, handmade pasta and a founder's passion.
▶72-hour sourdough, wood-fired
▶The Roman-style pizza few places make
▶Spaghetti al Tartufo, Cacio e Pepe
▶Award-winning, 100% vegetarian
Launchpad made sure that when people went looking after seeing an ad, they found Eatinn' Love everywhere, and could order in a tap.
Meta Ads on Instagram & Facebook
Growth Engine5.7 exposures build familiarity
Growth Engine"Best pizza in Jayanagar" finds SEO pages & Google profile
LaunchpadAward, menu, reviews, founder story
LaunchpadOnline ordering or directions to the trattoria
Sale3.78 million people reached and 21.5 million impressions, at just ₹3 per 1,000 impressions.
Awareness turned into more walk-ins and online orders, with the website and Google profile ready to capture every search.
With awards, press and constant visibility, Eatinn' Love became a name people know, not just another pizza place.
At ₹0.07 a view, short food reels are the cheapest way to make people hungry for your menu.
Seeing you 5–6 times is what makes you the first name people think of at dinner time.
Ads spark interest; SEO pages, a strong Google profile and easy ordering convert it into sales.
Book a free audit. I'll show you how to turn ₹1 of ad spend into hundreds of local impressions, and those into orders.