Case Study: Aantarika Design Studio, ₹82 Lakh in 90 Days | Marketing Outlook
Case study · Interior design · Bengaluru

₹82 Lakh in 90 days: 3 premium projects for Aantarika Design Studio

With Growth Engine bringing in the right homeowners and a sales consultation sharpening how every lead was handled, a JP Nagar interior studio turned ₹4 Lakh of marketing into ₹82 Lakh of projects.

Aantarika Design Studio
IndustryInterior design
LocationJP Nagar, Bengaluru
Timeline90 days
Investment₹4 Lakh marketing
Work done
Growth EngineSales consultation
₹82Lrevenue in 90 days
20×return on marketing
3premium projects won
~5%marketing cost vs revenue
The headline number

₹4 Lakh in. ₹82 Lakh out.

₹0 ₹45L ₹90L ₹4L Marketing invested Project 1 · ₹35L Project 2 · ₹30L Project 3 · ₹17L ₹82L Revenue generated 20×
20×return on marketing investment
₹4Ltotal marketing spend
₹82Lrevenue in 90 days
4.9% marketing cost95% of revenue left for the business
The insight

Getting leads is half the job. Converting them is the other half.

Interior projects are big, emotional decisions. Homeowners talk to several studios before choosing one. The studio that handles the conversation best usually wins, not the one with the most leads.

Half 1 · Growth Engine

Bring the right homeowners in

Ads, founder-led content and storytelling that attract people planning premium interiors.

Half 2 · Sales consultation

Turn conversations into signed projects

Clear scripts, a planned client journey and automated follow-ups, so no good lead slips away.

What we did

Two tracks, working together

Growth Engine

Attract the right clients

90 days · ₹4 Lakh total marketing
🎯

Performance marketing

Targeted ads to homeowners in and around JP Nagar planning premium interiors

🎬

Founder-led content

The designers on camera, building trust before the first call

📖

Storytelling

Real project stories and transformations

🌱

Lead nurturing

Staying in touch with warm leads until they were ready

💬

Meaningful conversations

Consultations with qualified, high-intent homeowners

Sales consultation

Convert them into projects

How every lead is handled, from first reply to signing
🗺️

User journey mapping

Every step from enquiry to signed project, planned in advance

📝

Sales scripts

What to say on the first call, at the site visit, and during follow-ups

🌱

Lead nurturing plan

The right message at the right time for leads not ready yet

💬

WhatsApp automation

Instant replies, reminders and project updates

📧

Email automation

Proposals, case studies and follow-up sequences

Right leads+Right conversations=₹82L in 90 days
The client journey we designed

From enquiry to signed project

Every step had a plan: what's automated, what's scripted, and when to follow up.

📩

Enquiry

From ads or content

Automated
⚡

Instant reply

WhatsApp thank-you + portfolio

Automated
📞

First call

Budget, timeline, style

Scripted
🏠

Site visit

Understand the space & family

Scripted
📄

Proposal

Design direction + case studies

Email
🔁

Follow-ups

Answer doubts, share proof

Sequence
✍️

Signed

Project begins

Closed
AutomatedScripted conversationEmail / follow-up sequence
Inside the sales consultation

A conversation framework the team could repeat

Instead of improvising every call, the team followed a simple, proven structure that put the homeowner first.

1 · CONNECT

Build rapport

"Tell me about your new home. What made you start planning interiors now?"

Make them feel heard before talking about design.

2 · DISCOVER

Understand needs

"Who will be living here, and what does a perfect day at home look like?"

Budget, timeline, style and family needs.

3 · SHOW

Share proof

"Here's a similar home we completed. Let me walk you through how we did it."

Relevant past projects build confidence.

4 · NEXT STEP

Agree what's next

"Shall we fix a site visit this weekend so we can plan properly?"

Every call ends with a clear, booked next step.

Sample lines to show the framework; actual scripts were tailored to the studio.

Revenue breakdown

₹82 Lakh from three projects

₹82Ltotal revenue

Project 1

42.7% of revenue

₹35L

Project 2

36.6% of revenue

₹30L

Project 3

20.7% of revenue

₹17L

Total in 90 days

From a ₹4 Lakh marketing investment

₹82L
The numbers behind the numbers

Why this paid off so well

🚀20×return on investment₹82L ÷ ₹4L = 20.5×
📊4.9%marketing cost vs revenue₹4L ÷ ₹82L
💎≈ ₹27Laverage project value₹82L ÷ 3 projects
🎯≈ ₹1.3Lmarketing cost per project won₹4L ÷ 3 projects
The 90 days

How the quarter unfolded

🗺️
Start

Plan & set up

Client journey, scripts and WhatsApp & email automation

🚀
Month 1

Campaigns live

Ads and founder-led content bring in high-intent homeowners

💬
Months 2–3

Conversations convert

Scripted calls, site visits and follow-up sequences

🎉
Day 90

₹82L signed

Three projects: ₹35L, ₹30L and ₹17L

Lessons for interior designers

What made this work

01

Leads are only half the story

The sales conversation decides who wins the project. Scripts and a planned journey made every lead count.

02

Speed and follow-up win

Instant WhatsApp replies and steady follow-ups kept Aantarika top of mind while homeowners compared studios.

03

5% is a smart investment

₹4 Lakh of marketing returned ₹82 Lakh in projects. Done right, marketing pays for itself many times over.

Getting leads but not closing enough?

Book a free audit. I'll review how you attract and convert clients today, and show you where projects are slipping away.