A UK tutoring and coaching company for students with ADHD, dyslexia and autism. We used the Smart Funnel System to sharpen their message, build a system that responds to every parent, and bring in more enquiries and admissions.
Parents needed to trust Sunbeam before reaching out, but the message and follow-up weren't doing that job consistently.
Launchpad to build a clear, trust-first system. Growth Engine to bring the right UK families into it.
At £4 per enquiry, with a 10% enquiry-to-admission rate and 3 new tutors recruited every month.
Sunbeam Education offers one-to-one tutoring and skills coaching for students who learn differently, including those with ADHD, dyslexia and autism. Tutoring focuses on what is being learned; coaching focuses on how it is learned: organisation, focus, motivation and exam anxiety.
English, Maths, Science, Physics and study skills
GCSE, A level, Functional Skills, homeschool, EHCP & EOTAS
Online across the UK, and in person in selected areas
Specialist tutors, DBS checked and safeguarding trained
Alex built Sunbeam for students who learn differently, and for the parents who've watched them struggle in classrooms that weren't built for them.
His care for these families is the heart of Sunbeam, and it became the heart of the marketing too.
Parents aren't just comparing prices. They're looking for someone they can trust with a child who has often struggled. Every step needs to reassure them.
First we built a system that earns a parent's trust. Then we brought the right families into it.
Specialist, calm support for neurodivergent learners, led by a founder who genuinely cares
UK parents and carers of students with ADHD, dyslexia or autism, around key exams or EHCP needs
Clear "match me with a tutor" path and a free introduction call
Parent reviews front and centre to build trust
Profiles that reflect Sunbeam's calm, supportive tone
Instant reply to every enquiry, booking link and reminders
Targeted ads reaching UK parents looking for specialist SEN support
Alex sharing why Sunbeam exists and what actually helps neurodivergent learners
Student progress stories and parent experiences
Helpful follow-ups for parents not ready to decide on day one
Free introduction calls that turn worried parents into confident families
Accurate, but it sounds like every other tutoring service. Parents of neurodivergent children couldn't immediately see why Sunbeam was different.
Parents instantly know they're in the right place. Alex's voice turns a service into a relationship of trust.
Every step was designed to reassure a worried parent, with automation handling speed and the Sunbeam team handling the human connection.
Ad, Alex's videos or Google
Growth EngineSees specialist focus & reviews
Launchpad"Match me with a tutor"
LaunchpadThank-you + booking link
AutomatedGoals & needs agreed
Sunbeam teamRight specialist, right fit
Sunbeam teamSessions begin, progress tracked
Sunbeam teamA steady, affordable flow of enquiries from UK families, turning into new students every month, and a tutor team growing to keep up.
Anurag helped us create systems to get more trust and enquiries.
Alex Pagett · Founder, Sunbeam EducationAlex speaking directly to parents did what no ad could: it made them feel instantly understood.
Speaking directly to parents of neurodivergent learners attracted the right families, not just more traffic.
An instant, warm reply tells a worried parent "we're here for you", before anyone else does.
Book a free audit. Whether you're in the UK, India or anywhere else, I'll show you how the Smart Funnel System could work for your business.
