Basic SEO Techniques

Don't go so soon ! I understand the problems young businesses like you face while launching your own website and having a million questions about SEO and how to begin

Let's understand the problems most entrepreneurs face

1. Less Traffic

If you don’t get queries, you won’t be able to convert them into customers. Less traffic means when you dont have users coming on to your website/channel to show interest. If they don’t even know you exist, how will they come to you in the first place. In Marketing, there is something called a funnel. 

Through each stage, lesser users come down into the final conversion stage. Consider for eg: if you have 5000 subscribers on instagram. If you post a marketing message, all 5000 won’t come and buy from your, only a certain % will see your post, certain % of those will get interested about your post, and amongst that, a much lesser % will enquire about your product/service offered in that post.

2. Selling to everone

Most entrepreneurs have only one call to action. Buy now ! Every other website and social media handle boasts about product/service features without realizing if the end user even needs their product/service or not. As per a popular study, there is only 3% of your audience who is actually looking to buy your service. Rest of them don’t need your product/service right now. They need educational and informational content, not some channel or a website always prompting them to buy. So STOP SELLING to everyone, don’t become a conventional sales person shouting at the top of their voice to buy your product/service. 

Instead, try a different approach. Understand what your customers what and personalise your communication to resonate with what the customer is seeking. Sales is NOT about just your product/service. Its an emotion to take service from you based on who you are, what you showcase and how much can you trust the person talking to you.

3. Launching your own website

Launching a website is an exciting endeavor for entrepreneurs, but it can also be accompanied by various challenges

Technical Know-How: Many entrepreneurs lack technical expertise, making it challenging to navigate the complexities of website development, coding, and maintenance. Understanding concepts like domain registration, hosting, and content management systems can be overwhelming.
Time Management: Launching a website requires time and effort, which can be demanding for entrepreneurs already juggling multiple responsibilities. From planning the website structure to creating compelling content, entrepreneurs may find it challenging to dedicate sufficient time to their website launch.

Content Creation: Developing engaging and valuable content is essential for establishing credibility and attracting visitors. Entrepreneurs may face challenges in producing consistent, high-quality content that aligns with their brand identity and resonates with their target audience.
Search Engine Optimization (SEO): Achieving visibility in search engine results is essential for driving organic traffic. However, entrepreneurs may struggle with understanding SEO techniques, keyword research, and optimizing their website’s content for search engines.

Mind you, this business model is not bad, most of the coaches work like this, but why to be a part of the herd when you can do better and work with lesser clientele with a similar cost structure.

Work Hard but Smartly 🙂

How do we solve these problems?

1. Increase Traffic

Increasing traffic through SEO (Search Engine Optimization) involves optimizing your website to improve its visibility in search engine results.

  1. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms related to your business or industry. Use keyword research tools to discover popular keywords and incorporate them strategically into your website’s content.

2. On-Page Optimization: Optimize your website’s pages by including target keywords in page titles, headings, meta descriptions, and throughout the content. Ensure your content is well-structured, engaging, and provides value to users.

3. High-Quality Content: Create high-quality, original, and informative content that aligns with user intent and addresses their needs. Publish regular blog posts, articles, or resources that attract and engage your target audience. Incorporate relevant keywords naturally within the content.

4. Mobile-Friendly and Responsive Design: With the increasing use of mobile devices, it’s essential to have a mobile-friendly website. Ensure your website design is responsive, providing a seamless user experience across different devices and screen sizes.

5. Page Loading Speed: Improve your website’s loading speed as it directly impacts user experience and search engine rankings. Optimize images, enable browser caching, minimize CSS and JavaScript files, and consider using content delivery networks (CDNs) to enhance loading times.

6. Link Building: Earn high-quality backlinks from reputable and relevant websites. Seek opportunities for guest blogging, create shareable content that attracts natural backlinks, and engage in influencer outreach to build your website’s authority.

7. Local SEO: If your business has a physical location or serves specific regions, optimize your website for local search. Claim and optimize your Google My Business listing, include location-based keywords in your content, and encourage customer reviews.

8. Technical SEO: Ensure your website is technically optimized for search engines. This includes optimizing URL structure, implementing proper header tags, creating XML sitemaps, and improving website crawlability for search engine bots.

2. Communication

Communicate only to the users interested to buy your product. As per a market study, at any time, there is only 3% of market anytime which is ready to buy. 17% of the market is only in information gathering stage. They are not ready to buy, but give them a gentle push and they would be ready to buy soon. 20% of the audience is aware that they have extra fat but are not actively looking out for any solution for now. 60% of the audience does not even recognise the problem and they are not actively looking out for anything.

Our ideal target segment is only 3% which itself is in high numbers. Craft your content more towards educational and less towards Buy now.

Your next set of questions: 

I know all this but 

  1. Can I do SEO myself?
  2. Do I really need an SEO professional to help me with the website
  3. There are so many SEO guys cold calling me, mailing me which frustrates me. Which one of them is really genuine
  4.  I want to launch and make changes to my website. Can an SEO professional do that or should I hire a separate technical professional
  5. I know what keywords are and I can create content, why do I need an SEO professional.
  6. SEO folks charge alot. I am tight on budgets, how do I select the most relevant person at a cheaper cost.

I can answer all these for you in our 1-1 Free Strategy call. Being in the industry for more than a decade, I have had the pleasure to work on both sides of the table and I can guide you on your next steps in our call.  What’s there to lose? Let’s hop on a call and discuss in detail

Who am I?

I am a seasoned marketing professional with over 8 years of experience in inbound marketing. I have a proven track record of driving successful marketing campaigns and building brand awareness. 

With a passion for data-driven decision making, I  have successfully utilized levers like SEO, social media, email marketing, and content creation to attract and engage target audiences. 

I have a strong understanding of buyer personas and the customer journey, and I have developed and executed inbound marketing strategies that have increased website traffic, lead generation, and customer acquisition.

I am always looking for new and creative ways to help businesses grow

Schedule a call with me today !