Problem Statement: Sunbeam education is an ed tech website which wanted to increase its traffic
How Sunbeam Education reached more families looking for specialist support
A UK tutoring and coaching company for students with ADHD, dyslexia and autism. We used the Smart Funnel System to sharpen their message, build a system that responds to every parent, and bring in more enquiries and admissions.
Great tutoring, inconsistent enquiries
Parents needed to trust Sunbeam before reaching out, but the message and follow-up weren't doing that job consistently.
The Smart Funnel System
Launchpad to build a clear, trust-first system. Growth Engine to bring the right UK families into it.
100+ enquiries & 10 admissions a month
At £4 per enquiry, with a 10% enquiry-to-admission rate and 3 new tutors recruited every month.
Calm, specialist support for neurodivergent learners
Sunbeam Education offers one-to-one tutoring and skills coaching for students who learn differently, including those with ADHD, dyslexia and autism. Tutoring focuses on what is being learned; coaching focuses on how it is learned: organisation, focus, motivation and exam anxiety.
📚 Subjects
English, Maths, Science, Physics and study skills
🎓 Levels
GCSE, A level, Functional Skills, homeschool, EHCP & EOTAS
🌍 Delivery
Online across the UK, and in person in selected areas
🛡️ Trust
Specialist tutors, DBS checked and safeguarding trained
Alex Pagett
Alex built Sunbeam for students who learn differently, and for the parents who've watched them struggle in classrooms that weren't built for them.
His care for these families is the heart of Sunbeam, and it became the heart of the marketing too.
Choosing a tutor for a neurodivergent child is an emotional decision
Parents aren't just comparing prices. They're looking for someone they can trust with a child who has often struggled. Every step needs to reassure them.
The Smart Funnel System, built for UK parents
First we built a system that earns a parent's trust. Then we brought the right families into it.
A system before marketing
Positioning
Specialist, calm support for neurodivergent learners, led by a founder who genuinely cares
Ideal client (ICP)
UK parents and carers of students with ADHD, dyslexia or autism, around key exams or EHCP needs
Website & enquiry flow
Clear "match me with a tutor" path and a free introduction call
Google profile & reviews
Parent reviews front and centre to build trust
Social channels
Profiles that reflect Sunbeam's calm, supportive tone
Automations
Instant reply to every enquiry, booking link and reminders
ready
Bring the right families in
Performance marketing
Targeted ads reaching UK parents looking for specialist SEN support
Founder-led content
Alex sharing why Sunbeam exists and what actually helps neurodivergent learners
Storytelling
Student progress stories and parent experiences
Lead nurturing
Helpful follow-ups for parents not ready to decide on day one
Meaningful conversations
Free introduction calls that turn worried parents into confident families
From "a tutoring company" to "someone who gets my child"
Accurate, but it sounds like every other tutoring service. Parents of neurodivergent children couldn't immediately see why Sunbeam was different.
Parents instantly know they're in the right place. Alex's voice turns a service into a relationship of trust.
From first click to first session
Every step was designed to reassure a worried parent, with automation handling speed and the Sunbeam team handling the human connection.
Discovers Sunbeam
Ad, Alex's videos or Google
Growth EngineVisits website
Sees specialist focus & reviews
LaunchpadEnquires
"Match me with a tutor"
LaunchpadInstant reply
Thank-you + booking link
AutomatedFree intro call
Goals & needs agreed
Sunbeam teamTutor matched
Right specialist, right fit
Sunbeam teamAdmission
Sessions begin, progress tracked
Sunbeam teamMore enquiries. More admissions.
A steady, affordable flow of enquiries from UK families, turning into new students every month, and a tutor team growing to keep up.
📈 For the business
- A steadier flow of enquiries, not just word of mouth
- More enquiries turning into admissions
- Demand high enough to recruit 3 new tutors every month
- A clear system the team can rely on
💛 For parents
- Felt understood from the very first message
- Got a fast reply and a clear next step
- Found specialist support for their child, sooner
Anurag helped us create systems to get more trust and enquiries.
Alex Pagett · Founder, Sunbeam EducationWhat made this work
A founder's voice builds trust
Alex speaking directly to parents did what no ad could: it made them feel instantly understood.
Specific beats general
Speaking directly to parents of neurodivergent learners attracted the right families, not just more traffic.
Speed builds trust
An instant, warm reply tells a worried parent "we're here for you", before anyone else does.
Want results like Sunbeam's?
Book a free audit. Whether you're in the UK, India or anywhere else, I'll show you how the Smart Funnel System could work for your business.